WHO NEEDS OUR HELP?
We can tell you where the market is heading, and about the coming trends. Our compass can steer your creative thought. We can take you where you're going next.
With the economy growing at an incredible rate, New Zealand businesses are constantly searching for an all-in-one solution to tell them everything they need to know about their industry and where it may or may not be heading. Market dynamics are moving faster than ever, and consumer behaviour has never been more complicated to track.
You work in sales, marketing, research, product development, strategy or business analysis. It's your job to understand the -
commercial opportunities and threats your business will face. You need to know where the white space is, the categories into which you can expand, the territories you can target for growth. You need robust performance and forecast data to support your business case or investment plan. That's why you turn to us.
Our clients – brand owners, consultants, and agencies – turn to us for customized, qualitative and quantitative research that helps them make branding decisions with confidence. They know that our real-world brand management experience and roll-up-the-sleeves project approach consistently results in expanding a brand's strength, breadth, and profitability.
EXPLORING. DIGGING. MINING THE VEINS OF THE INFORMATION THAT CAN STRENGTHEN DEMAND FOR YOUR BRAND
Whether we're asked to do a fast-turnaround project or an in-depth study, we illuminate a client's brand decision making with findings that are both sensible and useful. After all, we've been on the client-side of the brand management equation, so we fully grasp the impact of using a research supplier that offers validated methods, top-shelf analytical talent, and practitioners who have successfully managed top brands.
MARKET RESEARCH IS THE KEY TO UNDERSTANDING YOUR CONSUMERS.
Primary market research offers the best single approach to analysing a brand's position in the marketplace, but when combined with external data, one can considerably add to the power of that learning. Customer data, if married to primary research, can enhance the diagnostic value of brand data and provide greater strategic direction for marketers. We pride our ability to show you this type of information and helping you to capture more market share within your industry.
BIG DATA AND MARKET SHARE - TWO PEAS IN A POD
Data can tell you some things about a customer's journey based on online behaviours, info obtained through mobile devices, or even some in-store data. It's often a good source for understanding how they learn about products and services. By itself, however, it falls short of connecting all the dots and offering a true picture of the "purchase pathway." This is mainly because this information fails to offer the "why," "what for," and "when" behind how these touch-points link together during the process, limiting actionability of the work. At The Data Factory, we connect these dots and ensure big data and market research are both integrated into every client request.