WHO NEEDS OUR HELP?
New Zealand is pursued as the best test market in the world considering its population size, consumer demographics, and segmentation from the rest of the surrounding regions. We are constantly working with local and international companies to provide research analytics and build launch strategies to promote new products and brands.
Launching a new product or brand is no easy task and requires a lot of research, marketing development, advertising, and most importantly - money. For nearly a decade, we have been consulting New Zealand businesses and providing launch strategies that help to coordinate, prioritise, and maximise budget spend and overall plan execution.
WE UNDERSTAND KIWIS AND THEIR NEEDS, MOTIVATIONS, AND OVERALL ATTITUDE TOWARDS SPENDING
It is critical for us to understand New Zealand consumers' needs, motivations, attitudes and behaviour drivers when implementing any strategic plan. Given the complexities of what makes us tick, we use variety of techniques to understand this. Through qualitative research, consumer communities, and a needs based segmentation we certify that our launch strategies are always relevant to their specific demographics and your industry overall. We apply modern methodologies, blended with traditional research and an innovative approach, to ensure you get exactly the information and strategic direction you need.
USING THE BASICS, WE PROVIDE THE CORE SOLUTIONS TO LAUNCH ANY PRODUCT OR BRAND
Through marketing mix modeling, we use advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. We will create an approach that is customized to address your specific market, your unique brand, and your business challenges. We will also provide actionable insights to increase sales, market share, and marketing ROI.
PAYING ATTENTION TO THE EVOLVING DIGITAL LANDSCAPE
Whether you call it new media, or social media, or digital, or screen convergence, we all agree that it is evolving rapidly. With constantly changing media and data, our clients require a partner that has expertise in the Digital space. The Data Factory's customized, consultancy-based approach means that our consultants have their fingers on the pulse of the changing media landscape. At The Data Factory, we are immersed in digital data, and we are uniquely positioned to evaluate and leverage new and evolving data sources.