We believe in giving New Zealand businesses a competitive advantage.
You don't come to us, we come to you and become part of your team. Our approach is to sit down, talk to you and take time to learn about your business. We then tailor our platform around your unique business needs.
We believe in complete honesty with our clients. Not only do we address the positive -
aspects but we confront the ‘hard stuff'. It's not just about the numbers, it's the story behind the numbers.
We work within many different industry channels to understand New Zealand businesses and the unique environment they operate in. We like to keep ourselves clear, concise and work at a practical level.
WHAT WE DO
WE COLLECT DATA FOR BUSINESSES THAT WANT CHANGE
Collecting information your products in the marketplace may see daunting, but we warrant that your data collection is genuine, accurate, and true by reviewing each record at our head office in Auckland for quality assurance. After your data is provided, we'll then work together to turn your actionable data into business decisions that positively impacts your sales, profits and even brand awareness.
DATA COLLECTION FROM VARIOUS LOCATIONS AND DIFFERENT BUSINESS TYPES
From Kaitaia to Bluff, we visit over 3,000 different locations yearly and growing fast. We visit business types such as: supermarkets, superettes, dairies, travel retail, bakeries, takeaways, lunch bars, fruit and vegetable retailers, pharmacies, pet specialty, prestige, mass merchandising, convenience and petrol stations, beverage, Four Square, Farm Source, and even Schools.
TYPES OF COLLECTABLE DATA AND SURVEYING
You tell us what to collect, and we will collect it. Our clients typically survey and collect information on SKUs, price tags, marketing materials and promotional banners, bar codes, stock count, shelf space, ordering and re-ordering, staff timetables, and more. We can also show you what your products or promotional materials look like on every shelf, in every store.
WE MEET THE PROBLEMS WHERE THEY LIVE
Our clients have deep understanding their products and how to sell them, but not about the indirect problems they face that affect their sales revenue and overall business stream. We have proven services and business development and logistical mindset. We send our team members into the field to work directly with our clients-deploying our products, integrating their data, optimizing their workflows, and producing operational results in weeks, not months or years. By establishing a true partnership, we help clients get the most out of our products and expertise.
WE BUILD OUR COMPANY AROUND MISSION-DRIVEN ENGINEERING
We're engineers, not academics. At our headquarters in Auckland we've assembled a team that combines practical expertise in distributed systems infrastructure, big data processing, user experience design, and data science. Whatever their role, each team member combines an uncompromising engineering mindset with an unwavering focus on executing in service of the mission.
UNLOCKING HIDDEN PATTERNS THROUGH IN-STORE SURVEYS
Our clients are often impressed with the data we've collected through their surveys, including hidden sales and marketing patterns out in the field. It's our game changer. We've provided them with the visibility they need to unlock these hidden patterns, re-market their products, adjust selling points, and earn more money year on year. You'll never actually know what patterns exist if you don't collect third-party information about your products in-store. After all, don't you want to see and learn about your products exactly as the consumer sees them?
SPYING ON YOUR COMPETITION HAS NEVER BEEN SO EASY
Think about it, who is actually "ahead of the gameâ€? Which one of your competitors is leading the market, either by perception or by numbers? Every time we visit a location, our surveyors are constantly cross-analysing brands and various product lines. Give us the green light, and we'll collect information on your competitor's products and report back to you. It's time to TRUELY be "ahead of the gameâ€.
WHERE WE'RE GOING
Businesses throughout New Zealand are growing vastly, and the overall economy is thriving.
The Data Factory sees future opportunity and continued growth in helping business stay competitively advanced and knowledgeable about the perception of their products in the market place.
We are in the business to help businesses, and it's going to stay that way for a long time. In the past 8 years we've generated so much interest in our services, and helped so many -
New Zealand companies unlock new growth and potential. The next stage for us is to begin working with government and health sectors to help better the everyday lives of Kiwis nationally. We believe we've made such an impact to New Zealand businesses directly, that it's time to start digging deeper.
We want to establish The Data Factory as a go-to foundation for New Zealand businesses to undertake strategic analysis that gives rise to guidance and support to improve their commercial relationships and familiarity with their end users.