CONSUMER SATISFACTION AND BRAND PERCEPTION

It's important to understand how your consumers perceive your brand, and the products you offer, in order to accurately create effective promotions, marketing materials, and advertising that persuade purchasing decisions. Data Factory can conduct a customer satisfaction and brand perception survey in order to gain a deeper insight into awareness and overall perception of your brand in any retail channel.

PROMOTIONAL COMPLIANCE FOR STAFF AND CUSTOMERS

We're helping clients in the fight for distribution, availability, promotional compliance and display space by providing them with detailed fixture intelligence to help them measure the implementation success of their retailer agreements. Our dedicated team of nationwide auditors conduct retail assessments on a weekly basis.

We work with brands to give them a clear picture of actual space in store; using our market-leading scanning technology we provide a visual representation of actual fixture space by brand. Our insight can be used to support range reviews and commercial terms.

AUDIT CUSTOMER INSIGHT

We are able to provide clients with a qualitative view on what shoppers think about their brand at point-of-purchase, and how promotional materials influence their purchase decisions. Through our panel of shoppers, we are able gain quick anecdotal, image and video insight into your level of brand influence in-store versus competitors. We can provide you with feedback on how your packaging is enticing shoppers to buy your brand and provide market context around competitors' activity in store.

AUDIT RETAIL SPACE ANALYTICS

Data Factory retail analytics can provide sales directors and category managers with more quantitative context as a comparison to their brand's share of space in store. Our service provides insights on shared space versus your competitors and the value of lost sales as a result of inadequate space.